After the 2016 presidential election, millions of Americans asked the same question: How did we get to the point as a nation that we nominated these two completely unsuitable candidates for president? The author of this book – Tom Mitsoff, who has decades of leadership experience in mass media companies – asked

Movie theaters agreed to play newsreel-like campaign films supporting the two major-party candidates in the final weeks of the 1948 presidential campaign. Each campaign organization created a short feature. The Harry S. Truman film relied heavily on public-domain and newsreel footage of the president taking part in major world events

Movie theaters agreed to play newsreel-like campaign films supporting the two major-party candidates in the final weeks of the 1948 presidential campaign. Each campaign organization created a short feature. The Thomas Dewey film had very high production values in part because it was shot professionally on a large budget. It reinforced